Apple continues to innovate, as seen in relatively recent products including the iPhone, iPod touch, Apple TV 2.0, and MacBook Air.
2008: The iPod very much dominates the MP3 player market, the iTunes Store dominates the digital music market (and probably video as well), the iPhone has redefined the smartphone market, and the Macintosh is the #3 personal computer brand in the US – and the #2 personal computer operating system, growing at an impressive rate that’s mostly at the expense of Windows (see The Windows Death Spiral).Īpple has been very profitable for a very long time and has $19.5 billion cash on hand.
